Harley-Davidson's first quarter profit dropped significantly, but its new 'Back to the Bricks' strategy aims for growth.

At its heart, Harley hopes to attract younger riders, a demographic it has struggled to appeal to in many years. The ...

An iconic motorcycle that Harley-Davidson dropped under former CEO Jochen Zeitz is a central focus for the company’s new ...

Preview this article 1 min Harley-Davidson eyes immediate actions to recapture share in areas where it has a “right to win” ...

By Nathan Gomes May 5 (Reuters) - Harley-Davidson outlined a new strategy on Tuesday focused on lower-priced motorcycles and ...

Nine models from 2024 to 2026 are impacted by a defect in the airbox that could cause pressure build-up and force oil out ...

Nearly 90,000 Harley-Davidson motorcycles are being recalled due to an engine issue that can cause hot oil to spray out and ...

Former MotoGP and WorldSBK star Andrea Iannone will return to full-time competition in the new FIM Harley-Davidson Baggers ...

In the recalled motorcycles, when the oil dipstick is removed while the engine is pressurized, oil may eject, increasing the ...

The motorcycle company’s new chief executive, Artie Starrs, hopes to increase sales with lower-priced bikes.

Harley-Davidson has launched its 'Back to the Bricks' plan, targeting over $350 million in motorcycle EBITDA by 2027 through affordable models, dealer network strengthening, and cost cuts. The ...

The new partnership has been confirmed just days after Harley revealed its long list of 2026 events across the UK, Ireland ...