Google Ads now shows per-product campaign eligibility, making gaps and overlaps easier to spot.

Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

Google Ads introduced new form tracking in Tag Manager that enables codeless event creation for lead form submissions. Advertisers can now set up conversion tracking via a user-friendly interface, ...

Google Ads’ new diagnostics tool helps advertisers catch data connection issues early, protecting conversion tracking and campaign performance.

Google has confirmed there is a bug with Google Ads dynamic remarketing tracking where the data is not flowing into the reporting. Adesh, from the Google team, responded that the Google "teams are ...

Google is notifying some advertisers that they do not comply with Google's EU User Consent Policy, i.e. Consent Mode v2 and that as of July 21st and will turn off personalized and non-personalized ads ...

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and targeting.Intent-driven keywords, locatio ...