This guide is here to break down the different forms of digital marketing, making it easier to see how they all fit together.

According to the Direct Marketing Association, the industry trade group for direct marketing, the definition of direct marketing is: "an interactive process of addressable communication that uses one ...

With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

Digital Impact, Inc. today released the conclusions of its "Trends in Direct Marketing Study," a comprehensive qualitative report based on interview responses from senior marketers in Fortune 1000 ...

Every marketer worth their salt is constantly analyzing consumer data. For those who specialize in collecting that intel — through direct metrics, surveys and other instruments — well, let’s just say ...