The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...

For Anaheim resident and assistant manager Jim Ceja, all it takes is someone to see his favorite tattoo of the six he’s gotten across his body for a familiar conversation to begin. “I got the one with ...

After 25 years, Incredible Pizza Company on Tuesday announced it has rebranded as Incredible Food and Fun, unveiling a new ...

ORRVILLE, OHIO — J.M. Smucker Co. plans a refresh of its Hostess sweet baked snacks brand, starting off with a new logo and packaging set to begin rolling out next month. Hostess’ updated logo keeps ...

A refreshing and famously neon soda is getting a brand refresh. On Oct. 9, Mountain Dew announced it’s “reclaiming the mountain” with a new logo and visual identity. The new-but-vintage look will be ...