Unilever launched a dairy-free variant to Flora in the UK, in its latest attempt to lift its sales in a struggling category. But is winning over a few free-from supporters and consumers with lactose ...

LONDON (LPC) - Flora Food Group, Unilever's (UNc.AS) (ULVR.L) spreads business is set to allocate a €4.7 billion - equivalent leveraged loan buyout financing after attracting around 80 major investors ...

Unilever has decided to relaunch its Flora brand in the UK after developing technology it claims will create a better-tasting product. The consumer goods giant will sell revamped Flora Original and ...

Unilever has finally responded to its failed £115bn takeover bid by Kraft Heinz in February, proposing a series of reforms that includes potentially selling off its spreads business. The Anglo-Dutch ...

Are you a print subscriber? Activate your account. By Drew Neisser - 21 min 46 sec ago 29 min 48 sec ago By Alexandra Jardine - 1 hour ago By Ad Age Staff - 1 hour 3 min ago By Lindsay Rittenhouse - 4 ...

Unilever is looking to overhaul the advertising strategy for its Flora brand, after calling a review of its advertising agencies. It is thought that the pitch process signals a shift in strategy for ...

When Unilever Plc sold its plant-based spreads business to private equity firm KKR & Co. Inc. in 2018, the consumer-goods giant effectively wiped more than 3 million tons of carbon off its ledger. Now ...

A recent ad for Flora, which features a heart about to be shattered by a bullet in the shape of the words ‘dad, I’m gay’, has been pulled by Unilever. The ad, which is believed to have been created by ...

The change was brought in because DDB is the existing strategic agency on the brand, according to the client. Andy Porteous, senior vice-president of global brands spreads and dressings, said, "On ...

Unilever, the consumer products firm behind brands such as Flora, Marmite and Persil, saw underlying sales growth beat expectations in the third quarter, helped by a strong performance in the emerging ...

Lowe and Partners Worldwide, a UK-based advertising agency, released an apology from its Johannesburg office for producing an ad deemed to be homophobic. The advertisement was for a “healthy,” buttery ...