Hamer builds tools, and building tools is all it has ever done. What Hamer builds are the tools of rock ‘n’ roll. Buy an album, listen to the radio or watch television, and you’ll hear a Hamer guitar.

No matter how good the tone of modern materials such as Flaxwood and Arium are claimed to be, some players will simply not entertain owning a guitar unless it's made from vintage wood. Fender has soft ...

Steve Lacy is getting his very own guitar, and it’s a riff on none other than the most popular axe ever: the Fender Stratocaster. Lacy’s “People Pleaser” Stratocaster, as it’s called, builds on the ...

For nearly 75 years, Fender Guitars has provided the electrified soundtrack of modern music. Its masterpieces of wood, steel, and lacquered paint have been in the hands of world-famous musicians like ...

Each holiday season, thousands of teenagers tear gift wrap off shiny, new guitars. They giddily pluck at the detuned strings, thinking how cool they’ll be once they’re rock stars — even if almost all ...

Meet Fender’s newest guitar range: the American Ultra Luxe Vintage series. Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more Fans of ...

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. You know the Fender Stratocaster ...

Fender Musical Instruments Corp (FNDR.UL) on Tuesday released a new range of electric guitars aimed at professional players, hoping that a sales boom in entry level guitars will carry over into $1,000 ...

Join us on a trip through Fender's factory, Custom Shop, Master Builder department and head office, in celebration of a radically innovative instrument that continues to find new ways to move music ...

Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more Fans of Fender’s vintage guitars, rejoice. The iconic audio maker has introduced a new ...