VALENTINE’S Day is almost here and, according to a recent poll, 44 per cent of us have our hearts set on a fancy new fragrance. And with the Perfume Shop reporting a 34 per cent spike in sales ...

Ten years in and fresh as a daisy. LoveShackFancy, the ultrafeminine brand founded by Rebecca Hessel Cohen in 2013, is in expansion mode. There was a collaboration with Gap, an anniversary collection, ...

It might be because of the light and fresh notes which tend to not last quite as long as woody or floral ones…or it might be how you use your fragrance. Stretch that precious spritz with these tips ...

Stuti is an English Lit graduate who studied Radio & TV Journalism while pursuing photography. A perfume enthusiast, she enjoys pop-culture commentary. Her dream is to live in a world where beauty is ...

How to buy perfumes: When you spritz a perfume, what you smell is the result of a carefully balanced structure of three layers: top, middle, and base notes (Image: Canva) Ever wondered why your ...

There's no point in spending big bucks on fancy perfume if it doesn't last, right? We've heard the old wives tale that spraying on your pulse points will improve scent strength, but that advice seems ...

Professors Robert Littman and Jay Silverstein embarked on this ambitious project in 2012, when they excavated a perfume-making site in the ruins of the Lower Egyptian city of Thmuis, now called Tell ...