Ekta Chopra, the chief digital information officer of e.l.f. Beauty, says the fast-growing beauty brand is piloting 85 different agentic artificial intelligence use cases. But giving employees more ...

Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the set, her go-to products and the beauty advice she gives her daughters.

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. On Wednesday, November 20, Muddy Waters announced it was ...

Are you someone who enjoys high-quality makeup without the expensive price tag? Well, stay tuned because you’re in for a treat. In the last few years, e.l.f. Cosmetics have been stepping up their ...

But it doesn’t happen without an ongoing investment in personalized customer experiences, said Ekta Chopra, chief digital officer at cosmetics brand e.l.f. “We’re not just trying to reach our current ...

Oakland-based e.l.f. Beauty has remained committed to its DEI mission. Its "So Many Dicks" campaign seeks to promote equal representation in corporate boardrooms. Many major companies have rolled back ...

The brands collaborated on the “Put Your e.l.f. Out There” collection with a campaign featuring Harry Jowsey, who tells PEOPLE his date-night glam secrets e.l.f. Cosmetics/Tinder The beauty scene just ...

Shares of E.l.f. Beauty tanked after the beauty company issued guidance for the year below Wall Street's expectations, as uncertainty swirls around the American consumer. Chief Executive Tarang Amin ...

Melanie Barcenas, Abby Dahlkemper, Lo’eau LaBonta and Jaedyn Shaw are the newest bold disruptors to join e.l.f.’s roster of Empowered.Legendary.Females. e.l.f. Cosmetics signs four National Women's ...

The accessible beauty brand doubles down on activism, pairing big names, bold visuals and donations to put purpose front and center When it comes to making a point, e.l.f. Beauty isn’t exactly subtle, ...

Add Yahoo as a preferred source to see more of our stories on Google. We’re officially naming e.l.f. Cosmetics the winner of dupes. If you’re on makeup TikTok like us, then you’ve definitely seen the ...