During Prime Day, an average household spent $156, likely over the course of two or more purchases. U.S. shoppers spent $24.1 billion online during Amazon’s annual Prime Day sales event, which lasted four days in 2025, July 8-11, according to Adobe Analytics

Black Friday and Cyber Monday were once the undisputed reigning champions when it came to shopping holidays, but Amazon has been making a play for their market share for years with its own promotional event. After the Covid crisis rocked the globe earlier ...

Amazon has announced its 10th annual Prime Day sale in India, scheduled from July 4 to July 6, lasting 72 hours.

The e-commerce company said Prime Day 2026 will feature more than 500 new product launches from over 100 Indian and global brands across categories such as smartphones, laptops, fashion, home and kitchen appliances,