Informa TechTarget and Demandbase have entered into a strategic partnership designed to help mutual customers drive better business outcomes and ROI from account-based marketing (ABM) initiatives. By ...

SAN FRANCISCO, Jan. 27, 2026 (GLOBE NEWSWIRE) -- Demandbase, the leading pipeline AI platform for B2B enterprises, today announced it has been named a Leader in “The Forrester Wave™: Revenue Marketing ...

Two business-to-business marketing companies are teaming up, with Demandbase acquiring Engagio. Both companies focus on account-based marketing (ABM), an approach where marketing and sales coordinate ...

You probably think of Demandbase as an Account-Based Marketing/Account-Based Experience (ABM/X) platform, but in the last couple of years, the company has evolved its offering beyond pure ABM. A ...

Demandbase, a trailblazer in account-based marketing (ABM) solutions, faced an initial challenge back in the late 2010’s: amplifying their brand awareness and generating high-quality leads in the ...

SAN FRANCISCO, March 29, 2024 /PRNewswire/ -- Demandbase, the leader in AI-driven account-based go-to-market (GTM), today announced that it has not only been recognized as a leader in numerous G2 ...

New Features Unlock Robust Data Insights, Stronger Alignment, and Faster Decision-Making in account-based go-to-market activities "We're thrilled about the progress of our development efforts with ...

Demandbase announced the launch of the B2B Marketing Cloud at the company’s inaugural Marketing Innovation Summit for B2B in San Francisco. The subscription-based marketing platform is designed to ...

In this week's episode, David Rowlands, senior editor at B2B Marketing, spoke with Demandbase's VP EMEA Paul Gibson. Paul and David discussed all things ABX (account-based experiences) – what ...