Business success depends on one variable: growth. Yet growth can feel elusive, particularly when competition within a category is fierce and new entrants are a constant threat. Enter AI (when doesn’t ...

Factor Communications, explores whether marketers create demand or uncover desires already waiting to be expressed ...

The franchise model is attractive for franchisors because it is “asset light.” Operators provide the capital, take on leases and build out expenses, guarantee the debt, hire the staff, put in the ...

Unilever CEO Fernando Fernandez has set course to fashion a “machine of demand creation”, with a focus on “geographical anchors” in the US and India. Innovation, with a slant to premium, is one of the ...

Does your marketing organization have performance quotas? Which tools and/or tactics are you planning to test and/or deploy in 2025? What are the priorities in terms of your demand generation goals?

A B2B brand’s reputation will directly influence how receptive potential customers are to its demand generation efforts. Risk-averse business buyers weigh vendor credibility in their purchase ...

Which content formats do you plan to invest more in through 2026? How would you describe your current ability to measure campaign attribution and influence? What best describes your current approach ...

In the evolving world of B2B marketing, two powerhouse strategies have emerged as the leading methodologies for driving lead generation and revenue growth—Account-Based Marketing (ABM) and demand ...

How many times have you heard the four dreaded words that hang over every demand generation team: “Do more with less”? Fear not! With the right strategy, team, data and analytics, you can break free ...

Often, CEOs who are disappointed with their marketing team's results are focused too narrowly on short-term performance metrics. Savvy marketers, on the other hand, know that allocating 100% of ...