A Utah lawmaker is seeking to prevent companies from setting prices for individuals based on their personal data, after Delta ...

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing ...

Delta's decision to use AI to set ricket prices is the latest example of airlines nickeling and diming passengers.

What is really going on is that the massive airline is phasing in artificial intelligence-powered ticket pricing that may ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Isom’s response is a perfect example: While Delta is busy pitching its AI model as smart business, American is making a very ...

Three Democratic senators have pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline's planned use of ...

Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices ...

U.S. Sen. Richard Blumenthal (D-CT) spoke out against Delta Airlines after it announced plans to use artificial intelligence ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...