Wilmington, DE - January 26, 2026 - As artificial intelligence continues to transform how consumers discover and engage ...

Think of three marketing channels. Got them in mind? We’re willing to bet you didn’t picture newspapers, radio, or flyers. That’s because the vast majority of marketing these days is digital (social ...

Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for accountable performance are reshaping how retailers plan, execute and evaluate ...

In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

DemandScience says that Marketing is caught in something called a Marketing Data Mirage. What is it, and why is it a challenge for Marketers?

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Predictive analytics transforms your historical marketing data into powerful insights about what will happen next: whether that's identifying which customers are likely to make a purchase, identifying ...

LAS VEGAS — At CDP World hosted by Treasure Data this week at the Red Rock Canyon Casino in Las Vegas, attendees were shown a vision of a near future of marketing where human teams are augmented by AI ...

Members of the editorial and news staff of the Los Angeles magazine and the Engine Vision Media Network were not involved in the creation of this content. The volume of data that can be used to build ...

Over the past year, I’ve seen more change in marketing than in the decade before it. And not just because of AI, even though it’s clearly been the spark. What’s happening goes deeper than AI and it’s ...

How little noise did IQVIA make about its recent highly significant acquisition of Throtle? The change in ownership is noted in a single sentence on the “About” page on Throtle’s website: “Throtle Inc ...