Ixlayer’s latest report rounds out a trifecta of recent surveys that also assessed patients’ and physicians’ views on direct-to-patient services from pharmas. (ArtemisDiana/Getty Images) The vast ...
Strategies deployed by telehealth companies suggest how pharma marketing could evolve in the direct-to-patient era. (Getty Images) Pharma marketers enter 2026 asking where DTC fits in the DTP era. The ...
The United States healthcare system is failing. We rank last among developed countries in healthcare performance, and Americans face lower life expectancy and growing chronic disease rates despite ...
SAN FRANCISCO, September 22, 2025--(BUSINESS WIRE)--PHIL, a leader in patient access solutions for the life sciences industry, today announced the launch of PHIL Direct, its Direct-to-Patient (DTP) ...
DTP functions as an “affordability waterfall,” dynamically routing patients to MFN cash pricing, commercial insurance, or manufacturer assistance without degrading the standard commercial experience.
In the last half-century, the pharmaceutical industry has gone from talking about patients to talking to them – and now, increasingly, delivering directly to them. What began as a communications ...
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