Salesforce on Tuesday introduced Salesforce Customer 360, a unified customer ID that connects profile data across its Sales, Services, Commerce and Marketing cloud product suites. “There are so many ...

Coinciding with this week's Dreamforce, McKinsey & Company and Salesforce announced a new collaboration to accelerate the introduction of generative AI for Sales, Marketing, Commerce, and Service.

Salesforce has launched new data cloud, AI and automation capabilities to expand its Customer 360 for Health enterprise platform. Nearly 80% of healthcare consumers cite difficulty navigating the care ...

Tredence, a data science and artificial intelligence solutions provider, has launched Tredence Customer 360, a customer intelligence solution for telco, media, and technology firms. Built on Google ...

Salesforce will finally make its customer data platform, Customer 360 Audiences, generally available in October. You’d be forgiven for thinking it was already in market. Salesforce first said it would ...

Salesforce said AT&T will deploy Salesforce Customer 360 to enhance experience of its more than 100 million customers. The announcement is part of AT&T’s transformation to accelerate momentum in ...

This whitepaper, “Why CRM and Data Warehouses Fail with Customer 360,” from our friends over at Profisee explains why achieving a complete view of the customer is so difficult and how customer ...

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