After a difficult 2020, the publishing world is bracing for an uncertain 2021. With ambiguity swirling around the future of the cookie and its potential replacement, many publishers, along with ...

Brands have traditionally built separate brand experiences and e-Commerce shops, hidden behind the familiar “shop” link. But this divide makes customers choose between content and commerce and creates ...

Content and commerce is a growing digital trend.This week, we pick Bernardine Wu’s brain on all things content and commerce. Bernardine is the founder of FitForCommerce, a boutique consultancy that ...

Since the early days of e-commerce in the mid to late 90's, businesses had a vision to merge content and commerce into a seamless experience. What people discovered pretty quickly in the 90's was that ...

There has been a lot of hype around generative artificial intelligence and for good reason. It opens up a plethora of opportunities, including in the areas of commerce and content. Gen AI technology ...

Over the past 40+ years, Wine Enthusiast has acquired a strong advantage: in addition to its commerce business, it has an incredible media portfolio. But looking forward, Erika Strum Silberstein and ...

This sponsored post is produced by Mozu. Content and commerce are like two sides of a coin, or the archetypal yin yang. Together, they can drive connected consumers to the sale. Creating and sharing ...

Product-related content is an editorial anchor at GQ, Condé Nast’s men’s lifestyle pub. People who read about brands on GQ’s site spend twice as much time with its content overall – around 14 minutes ...

Apparel retailer Kit and Ace used the idea of sliding doors to merge content and commerce on its ecommerce revamped platform, hoping to better meet the needs of mobile users by making each side easily ...

If you were going to build a marketing organization from scratch today, how would you do it? That’s what Avi Savar asked 13 of today’s most admired and forward-thinking marketers when he sat down to ...

For digital publishers, monetizing what’s inside their content is now just as important as monetizing the inventory around it. As traditional advertising becomes less appealing to consumers and more ...