A while back, I used an app to figure out if I was a deep winter, cool summer, clear spring, or warm autumn. Like many others, I hoped it would help me avoid colors that wash me out and find those ...

E.l.f. Cosmetics aims to remove the guesswork out of the viral beauty craze of consumers using color analysis to find colors of makeup and clothes. The beauty brand created a microsite, “color ...

Have you ever tried on an item of clothing and immediately put it in the "no" pile, but couldn't quite figure out why. Well, its color might be to blame. Color and style consultant Julia Dobkine, aka ...

When Val Rojas, 31, planned her recent trip to South Korea, she put personal color analysis on the agenda. She'd been compelled by influencers to look into the service. "The Instagram algorithm and ...

I think I know myself pretty well, but I still like confirmation. I’ve taken every personality test under the sun, from Myers-Briggs (I’m an ENFJ) to Enneagram (I’m a type two). I grew up in a hippie ...

Kim Armga, of Jacksonville, was grieving her 15-year-old daughter when she found color theory six years ago. “I stopped caring for myself,” she said. “I didn’t know what to do.” She had stopped taking ...