Coca-Cola released new holiday commercials developed with generative AI and guided by “human storytellers.” Viewers criticized the look and feel, with viral comments urging Coke to use human artists ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

Still refreshing decades later.

Coca-Cola released a set of new holiday ads – and two created with generative AI are bubbling up discussion on social media. The pair of ads that utilize artificial intelligence dropped Monday, Nov. 3 ...

Coca-Cola, Mondelēz, and other CPG brands are turning to generative AI to produce ads in minutes and run AI-powered focus groups.

The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.

Early images of a holiday labels are gaining attention across social media. Coca-Cola may release a Creamy Vanilla holiday flavor in regular and Zero Sugar versions. Leaked images and distributor ...

Coca-Cola brought back its glossy “Holidays Are Coming” campaign with two new spots that look straight out of a storybook—if the storybook were rendered by a very eager AI algorithm. We’ve got Santa!