Objective: To analyse the development and execution of the "Creative Solutions" Benson & Hedges advertising campaign to understand its social, political, and commercial implications. Methods: Searches ...

A guide to making the most visible commercials of the year—here are the ins and outs of production and cracking the creative brief of a Big Game spot. Sometimes an ad gets just a little too truthful ...

Since 100-mm. cigarettes were introduced last year, they have won an unexpected share of the $8 billion US cigarette market. Pall Mall and Benson & Hedges, the first two brands to turn to the ...

Two years ago this month, Philip Morris, Inc., lit the long-cigarette craze with its two-puffs, three-puffs, maybe-even-five-puffs longer, 100-mm. Benson & Hedges. Sales increased so suddenly that all ...