Since the official announcement of Our Generation, fans have been eagerly waiting for the release of the drama. The upcoming romantic Chinese drama has created a buzz after officially announcing ...

God of Wealth, when will you finally side with me?” One rainy night, after finishing overtime, the female protagonist Xuanle, ...

Asian dramas, including Chinese shows where the male and female leads get into a contract relationship, are quite popular. The storyline usually follows a man and a woman getting into a fake ...

Artsy film critics are unlikely to be impressed by China’s micro-dramas. Even so, the roughly two-minute episodes, which cram soap-opera plots into a short-video format, are wildly popular. Watched ...

In October, China's National Radio and Television Administration and the General Administration of Sport launched the "Exercise Through Micro-dramas" initiative, encouraging production companies to ...

Jeffrey Katzenberg was probably too early when he launched Quibi (short for quick bites) in early 2020. The company closed down six months later having consumed nearly $1.5 billion of capital. Fast ...

China’s micro drama industry has witnessed an extraordinary boom over the past couple of years, attracting hundreds of millions of viewers with its manic soap operas divided into bitesize episodes.

With children central to many ultrashort dramas, young actors are enduring grueling schedules to shoot scripts far beyond ...

Micro dramas, known for wild plots and vertical, bite-sized videos, made headlines in China in 2024 as the industry surpassed the country's box-office revenue for the first time. The micro drama ...

China relaxed its rules on drama production to strengthen content supply, which analysts say would benefit producers and long-video streaming platforms. China's broadcast watchdog plans to ease ...