While a restaurant's food and drink are the foundation of its success, its branding is just as critical. At the heart of that brand is the logo — a customer's first introduction to the identity, and a ...

Texas-based cowboy boot retailer Tecovas and Chili's have partnered to create Booth Boots, made to mimic the red vinyl at a Chili's restaurant booth. The men's and women's boots cost $345. Tecovas and ...