One of the top sources of added sugar in children's diets is in their breakfast bowls. A new study shows that advertising aimed directly at kids is driving sales of high-sugar cereals, and it's having ...

In the 1970s through the 1990s, cereal commercials were as much a part of Saturday-morning TV as the cartoons themselves. Animated mascots danced across screens, promising sugary adventures with every ...

One featured flying-saucer shapes, the other had gear-shaped pieces, and both were backed by colorful cartoon ads and catchy slogans aimed at kids. The twist was that children were asked to vote for ...

High-sugar cereal brands target their TV ads at kids under age 12. A new study finds that this advertising leads to greater household purchases of unhealthy cereals. It is the first study to directly ...