The integration brings program-level contextual intelligence, brand suitability, and content transparency to Vesta’s ...

In addition to Content Type filtering, Looper has introduced a Genre dropdown within the Merchandising tab, allowing users to analyze placements by genre with the same flexible single-select, ...

Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s core dilemmas.

Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control and cross-device measurement.

India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as ...

BestMediaInfo.com examines how privacy shifts, rising acquisition costs and changing consumption are pushing brands towards ...

Although CTV spend has shifted from pilot budgets to recurring line items, internal ownership structures have not always kept ...