As a small-business owner, a key to marketing your goods is to place yourself in your customers' shoes and perceive purchasing your products from their points of view. Understanding your customers' ...

NASHVILLE, Tenn.--(BUSINESS WIRE)--SiriusDecisions, the leading global business-to-business (b-to-b) research and advisory firm, today unveiled the findings from its 2015 B-to-B Buyer Study during a ...

Many people are talking about the drastic changes to the consumer purchase journey due to Covid-19, but consumers aren’t the only ones changing the way they approach buying decisions. Transformation ...

As the co-founder of a business-to-business (B2B) agency, things have become more difficult over the last few years for both our agency and our clients. I noticed three things that started to change ...