Sungkyunkwan University announced that a research team has identified, through EEG (electroencephalogram) analysis, the impact of "fragrance" on consumers' emotions, memory, and deep emotional bonds ...

The Rank Collective releases cross-platform analysis revealing most brands remain invisible in AI-generated results ...

Analytics is often associated with online marketing as a way to measure visits to a website and online commerce. Yet as brands increasingly rely on apps and websites to entice customers, they are ...

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them. A recent analysis reveals that Apple’s brand valuation ...

Constellation Brands shows mixed performance; strong beer segment growth contrasts with declining wine and spirits sales, affecting overall financial results. Rising input costs, shifting consumer ...

In a recent sector analysis by Pablo Zuanic of Zuanic & Associates, key trends across four Eastern states are dissected to understand the brand landscape of the cannabis market. Zuanic navigates ...