It doesn’t matter if you avoid social media or are chronically online enough to know what “faerie smut” is – if you’re a reader, you’ve probably heard of BookTok. Reader communities ...

As much as TikTok’s critics argue that the platform has made Americans “dumber and slower,” TikTok also catalyzed a ...

There’s been a bit of a vibe shift among BookTok users as TikTok's Jan. 19 sell-or-ban deadline approaches. That the beloved online reader community could soon be a thing of the past spurred a ...

Walking into bookstores such as Barnes & Noble and Books-A-Million, the average customer cannot help but notice the tables laid out with modern, sleek books under the sign “BookTok.” ...

But the immense impact TikTok, owned by Beijing-based ByteDance, has had on the publishing industry over the past five years cannot be denied, for it’s #BookTok that is largely responsible for ...

Under the hashtag “BookTok,” which has more than 39 million posts, the biggest community for readers around the globe grew, taking bookstores, bestseller lists and the publishing industry by storm.