In a world obsessed with popularity, is viral video the best route for B2B brands – and what does it take to get there? Jessica McGreal investigates The viral epidemic has hit. Whether it’s likes, ...

PARIS, FRANCE - MAY 23: Close-up detail view of a blue turquoise fluffy Labubu monster charm doll, next to a yellow Labubu doll, on May 23, 2025 in Paris, France. (Photo by Edward Berthelot/Getty ...

Most marketing campaigns fall flat. They get ignored, scrolled past, or even actively mocked. But viral campaigns? They spread like wildfire, building your brand while you sleep. The difference isn't ...

For most of the last decade, marketing culture was obsessed with virality. Every brand wanted ‘the moment.’ The breako ...

What in the marketing department is going on? That’s what many people have been asking themselves after American Eagle dropped its “blue jeans” Sydney Sweeney campaign and e.l.f. Cosmetics launched ...

Gap saw comparable sales, an important measure of retail health, rise 7% year over year to $951 million for the fiscal Q3 period ended Nov. 1, according to an earnings statement from parent Gap Inc.

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