The Maharashtra government will invest in producing modern, tech-driven Marathi cinema tailored specifically for the Gen-Z audience, state Cultural Affairs Minister Ashish Shelar said on Tuesday ...

Shelar highlighted the need to build an emotional connection with younger viewers, like South Indian cinema, and urged filmmakers to leverage artificial intelligence and high-end visual effects ...

Shelar noted that the number of screens available for Marathi films, the distribution system and the creation of a new audience needed careful consideration.