Expedia Group’s EXPE B2B expansion is increasingly emerging as a key growth driver, reinforcing its transition toward a more scalable, platform-led travel model. In the fourth quarter of 2025, B2B ...

The company expects to deploy approximately 50,000 products by the end of 2025, with anticipated growth in the B2B segment in 2026. Schmidt and Kohen both pointed to the upcoming launch of the Turbo ...

Forget content: the oft-overlooked king in today’s increasingly complex B2B landscape is the customer. As well as being always – or nearly always – right, the customer is the start and end point of ...

Williams-Sonoma, Inc. WSM is benefiting from growth in the Business-to-Business segment and its expansion plans. Also, focus on marketing and digital innovation bodes well. However, challenging ...

E-commerce expert Bharat Sharma tells EPI editor Douglas Blakey that the majority of existing B2B online commerce is broken and how the purpose-built Apex B2B platform addresses merchants’ pain points ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Camera and film equipment giant Adorama plans to make significant investments into the continued expansion of its business-to-business division, Adorama Business Solutions (ABS), after discovering a ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...