There used to be a time when the only way to truly feel a sport was to be there in person, i.e., inside the stadium, experiencing all of the excitement firsthand. Now, with the advent of digital ...

From massive LED walls to AR overlays, the next World Cup is shaping up to be a tech-fuelled spectacle unlike anything ...

Beyond gaming and shopping, the metaverse is poised to reshape the fan experience, giving sports enthusiasts new and immersive ways to connect with their favorite athletes and teams. Subscribe to our ...