The advertising industry has a long and distinguished history of measuring, and often, the wrong, shiny things very precisely ...

Of the many adjectives and descriptors used to describe Erwin Ephron -- guru, genius, simplifier, prognosticator -- I don't recall "psychic" being one of them, so I'm invoking it in this column, ...

Although coming from a disadvantaged background, experiencing violence within the family, having a negative school environment or consuming violent media such as films and computer games have little ...

The next time someone tells you that radio is just background noise for most people, point them to this study. Cumulus Media is calling attention to a report that explores consumer attentiveness and ...

I think we all, at some time or another, have had moments when we were less than attentive. For me, my kryptonite is sports. My wife, Sennola, has learned not to even try to talk to me when I’m ...

Can a breakfast of Kellogg’s Frosted Mini-Wheats cereal help children with their attentiveness in school? The Battle Creek, Mich.-based cereal maker made such marketing claims just a few years ago.