BookTok creators reflected on how social media can build a readership for a book, the pros and cons of book-related merch and ...

Look on any “As Seen on BookTok” table at your local bookstore, and you’re likely to find them: Romance books that seem demure with cursive fonts and illustrated couples on the cover but with pretty ...

Over 4,000 books are eligible for Target's spend $25, save $5 book sale. Shop TikTok favorites from Sarah J. Maas, Colleen Hoover, and more.

Nguyen said she pays attention to BookTok trends to stay on top of readers’ ever-changing preferences. “When someone comes in with a book that I’ve seen blow up recently, I do recognize it as ...

A growing niche within TikTok’s BookTok community highlights Black-authored books and allows readers to share recommendations and have discourse on censorship and representation in literature.

has seen this “more and more in day-to-day life, such as at my workplace”. She continued: “I see a lot of people reading books that they’ve had recommended on BookTok and Bookstagram ...