Look on any “As Seen on BookTok” table at your local bookstore, and you’re likely to find them: Romance books that seem demure with cursive fonts and illustrated couples on the cover but with pretty ...

BookTok creators reflected on how social media can build a readership for a book, the pros and cons of book-related merch and ...

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Nguyen said she pays attention to BookTok trends to stay on top of readers’ ever-changing preferences. “When someone comes in with a book that I’ve seen blow up recently, I do recognize it as ...

has seen this “more and more in day-to-day life, such as at my workplace”. She continued: “I see a lot of people reading books that they’ve had recommended on BookTok and Bookstagram ...