This is a tour of Palm Beach in Aruba. Palm Beach is where many of the chain resorts are located on the west side of the island. We start out at Rui and then walk over to the area near the Hyatt and ...

Coming off of a year of record on-island visitation, the Aruba Tourism Authority (ATA) has shared new enhancements and developments elevating the visitor experience on the "One Happy Island" in the ...

In partnership with the Office of the Minister of Tourism and Public Health for Aruba, The Aruba Tourism Authority has announced the successful demo of the Aruba Happy One Pass (AHOP) program and ...

Aruba has launched a new voluntourism initiative encouraging travelers to use their Volunteer Time Off (VTO) to visit the sunny Caribbean island and engage in meaningful voluntourism programs, called ...

Here's everything you need to do, where to stay, and the best time to visit. Flavio Vallenari/Getty Images The first time I visited Aruba, I was two years old. My grandparents had purchased a ...

Global travelers are redefining what it means to take a vacation. It’s no longer just about relaxation and escape. It’s about making deep connections: to people, to place and to purpose. As travelers ...

Protecting its environment is a top priority for the island of Aruba. Each year more than 10 million travelers engage in volunteer initiatives while vacationing, with voluntourism continuing to be an ...

Aruba Tourism Authority says it wants to change travelers’ relationship with the island. A new campaign created in partnership with agency Deep Focus aims to redefine how travelers view Aruba tourism, ...

After many years of being identified as one of the priority markets for direct service, supported by steadily growing demand, ...

In early December, a group of writers gathered at one of New York’s hottest restaurants, Tatiana by Kwame Onwuachi, for an unusual food and drink pairing. The featured beverage: tap water from Aruba.