You're messaging your friend, and they just told you the juiciest gossip you've ever heard. It's so utterly surprising that words simply won't cut it. So what do you do instead? You send a GIF of ...

Animated GIFs have become so huge. They're everywhere. But why? On the surface, they're pretty silly—a few frames of video, endlessly looping in time. There are GIFs of Star Trek's Picard facepalming, ...

Sometimes, the best response to a group chat or email is a strong GIF—a small animation that can express your feelings much better than you can type them. While you can find plenty of GIFs for every ...

Off Book explores the web's most iconic image format: the animated gif. GIFs are one of the oldest image formats used on the web. Throughout their history, they have served a huge variety of purposes, ...