MILWAUKEE -- A fight between beer giants escalated Thursday after MillerCoors filed a lawsuit against Anheuser-Busch that accused its rival of trying to "frighten" consumers into switching to Bud ...

Budweiser is leaning hard into nostalgia and national pride for Super Bowl LX, teasing a new spot that puts “American Icons” front and center. The brand is pairing its famous Clydesdale horse with a ...

Correction: Due to technical problems, the National Football League's Super Bowl ad "We" was not posted in the USA TODAY Ad Meter panel's voting hub and was not included in the ratings for the game ...

Budweiser has long used the Super Bowl to tie its stately Clydesdale horses to the national mood. This year, the brewer’s stance won’t be hard to understand. In one of the beer giant’s less subtle Big ...

"American Icons" pairs the beer brand's legendary Clydesdales with a soaring American bald eagle. This is Budweiser's 10th Ad Meter victory — the most all time — and the record-breaking 16th time that ...

Dubbed “American Icons,” Budweiser’s 2026 ad spot was voted No. 1 by USA Today Ad Meter voters. Anheuser-Busch’s iconic Clydesdales helped the beer brewer solidify itself as viewers’ favorite ...

People are really falling for Bud Light this year. A new 30-second Super Bowl ad for the Anheuser-Busch mainstay aims to get viewers laughing as Shane Gillis, Post Malone and Peyton Manning attend a ...

There are many ways to measure winners and losers in the Super Bowl. The obvious from Super Bowl LX is that the Seahawks won and the Patriots lost. The less obvious: yellow Gatorade (splashed on the ...

Editor's note: An earlier version of this story included an incorrect graphic noting only two Anheuser-Busch beers in the 2025 Ad Meter top 10. In fact, there were four: one each from Budweiser, Bud ...