Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. Work long enough in marketing, communications or the ...

Influencer-marketing agencies use "creator briefs" to communicate campaign expectations. For a Bed Bath & Beyond campaign, the agency Mocean sent three micro influencers creator briefs. The three-page ...

Any encouragement for businesses to write a brief for their marketing ventures should be supported. And as any agency will tell you any brief is better than no brief at all, but it did seem to me that ...

On paper, a brief should be the start of something inspiring – a springboard that sparks creativity. But in reality, it’s often the opposite. A big issue isn’t just what goes into briefs, but how they ...

Writing a brief is so central to the advertising process, you’d think even a marketer could do it. But apparently not. According to the Better Briefs Project, which commissioned a global industry ...

Stay ahead with unbiased news, expert commentary, and in-depth features on global topics. As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and ...