(Ad) This is an all-too-familiar experience on the internet: you click on a tempting ad for a new swimsuit because it looks perfect for your upcoming vacation. When you don't purchase it right away, ...

It is estimated that only 2% of click-through website visitors convert (aka: make a purchase) on their very first visit to an online store and about 96% of all website visitors visit websites when ...

Data shows that consumers are open to holiday advertising. Some 85% who participated in a study by ad-tech company GumGum say they are receptive to receiving ads this year, and 31% noted that they ...

Have you had this experience while shopping online? You view a product, exit the website and then notice display ads for that product after you look around the Internet. That was one of the topics I ...

Recent conversations in the connected TV industry make much ado about performance. Marketers nowadays expect streaming campaigns to deliver results further down the funnel than reach and awareness.

A new product will enable brands to target users as they move from answer engine to webpage. Sound familiar?

Contextual ad shop Pulse 360 on Wednesday is expected to debut a new suite of ad retargeting capabilities across its various ad platforms. As a result, the company says clients can expect increased ...

Evertune Announces AI Retargeting Through New Partnerships with Index Exchange and The Trade Desk Evertune launches AI Retargeting through partnerships with Index Exchange and The Trade Desk, enabling ...