Take $25 billion in wasted B2B marketing spend and divide it by one $8 million Super Bowl ad. You get about 3,125 30-second ...

B2B marketers tend to be excluded from most articles, case studies and examples. Even when we get mentioned, our marketing efforts are bucketed as “B2B” and not industry-specific. However, there are ...

Ads360 applies AI-assisted optimization, audience building, and sequencing to ensure advertising efforts remain aligned with ...

The NFL’s Big Game is almost here, and while many people will be focused on the matchup between San Francisco and Kansas City, millions of viewers will be tuning in primarily to watch the ads. In fact ...

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners ...

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, researchers at MAGNA and LinkedIn ran a series of experiments in which ...

Some companies are wasting a significant portion of their B2B advertising dollars because they don’t have the audience insights of larger, more seasoned B2B firms, according to a new report from ...

Creativity drives purchases in B2B marketing and advertising, but many business decision-makers who participated in a study said most messages lack relatability, unique perspective and strong ...

B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail ...

What would happen if you asked everyone at your next meeting to name their favourite advert of recent years? Chances are a good few would mention a John Lewis Christmas ad. And how about if you asked ...

Have you seen the ad where Mötley Crüe drummer Tommy Lee talks about the Forrester Wave? How about that immersive virtual reality experience for tugboat drivers? And then there’s that new ...