You can sell a haircut, but how do you sell the feeling of getting a haircut? This was the question that led sports-themed haircutting franchise Sport Clips to ASMR audio ads. Now Veritonic has ...
A 17-year-old is helping women sleep through the night with the help of a popular craze known as ASMR. ASMR, which stands for Autonomous Sensory Meridian Response, is a phenomenon that quickly caught ...
The clicking of finger nails. A breathy whisper. A woman applying makeup. Hands submerging into slime. The crunch and snap of biting into pickles. Millions of YouTube users seek out this seemingly ...
In June, China banned and excised videos of sound effects while claiming to cleanse its internet of pornography. YouTube had already demonetized the genre in a sex panic; now PayPal is banning people ...
In the final weeks of pregnancy, when sleep and serenity are often so elusive, there are certain tried-and-true tips to help an expectant mother relax and rest: Do gentle yoga stretches. Tuck a body ...
Broom sweeps and marble rumblings are just a taste of the sounds that you can enjoy at Whisperlodge, an interactive ASMR performance. Founded in 2016, Whisperlodge invites guests to experience ASMR, ...
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. When hair salon franchise Sport Clips wanted to promote its ...
Dear Amy: I was on my husband’s phone recently and saw that he had been watching videos featuring lots of different women: Women who were doing things like folding towels, pretending to give haircuts ...
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