Bill Longenecker started giving daily surf reports over the phone at Jacksonville's beaches in 1984, and now says it's time ...

According to the Proximity Carolina Beach website, Sweetwater, a longtime staple of Wrightsville Beach’s surf scene, is set to open a new location in the Proximity development at Carolina Beach. The ...

Sam George once pointed out in a piece titled “Shop Talk” that surf shops exist in malls in America. This, to George, signifies a serious problem, and he’s right. After all, Craig Stecyk ...

IN FACT, A LOT OF THE LOCAL BUSINESSES I TALKED TO TODAY SAY O'NEILL SURF SHOP IS HERE TODAY... GONE TOMORROW. IN A STATEMENT, THEY TELL ACTION NEWS 8 THAT THEY WILL BE CLOSING THEIR DOWNTOWN ...

But one shop will soon be empty. On Tuesday, the flagship O’Neill Surf Shop will dim its lights for good on a critical corner of the downtown corridor. Jack O’Neill, the godfather of modern ...

SANTA CRUZ — Although its locations in Aptos, Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz ...

An iconic surf shop in Santa Cruz County says it is closing one of its four locations. O'Neill Surf Shop told KSBW 8 that they will be permanently shutting down their downtown Santa Cruz location.

Though "the original" Ron Jon Surf Shop opened in the early 1960s in Long Beach Island, New Jersey, it's the iconic Cocoa Beach location (the brand's flagship) that put Ron Jon on the map globally.