Skechers gets it, and they’re not judging. They’re leaning in hard with their new “ Find My Skechers ” line—a collection of kids’ sneakers that come with a secret twist: a built-in, hidden chamber in the sole designed to hold an Apple AirTag.

A commercial for the new line of shoes describes the "clever secure hidden compartment" where parents can hide the AirTag and notes that your child won't be able to feel it in their shoes. The shoes are machine‑washable and available for sale now. An Apple AirTag is not included.

Skechers has added an element of sneaky to its sneakers with a new range of kids shoes with hidden compartments in the sole. They're designed so that parents can hide an Apple AirTag inside to keep track of their little'uns.