In a novel promotion, Season 1 of breakout Apple TV+ series Severance will stream free on the Roku Channel during the runup to the second-season premiere.

Apple has made the Apple TV+ show "Severance" available on the Roku Channel for a limited time to promote the second season.

Apple TV+ really hopes you'll get hooked on the dystopian hit—which, to be fair, you probably will—and become a subscriber for Severance season two.

Thankfully, answers are oh-so-close to arriving, as Severance Season 2 is set to debut on Friday, January 17, but even those who haven’t yet experienced the singular majesty of watching the quizzical drama can join the rest of us without requiring a current Apple TV+ subscription.

Apple is using the Adam Scott thriller to try and drive new subscribers to its streaming service, following a number of moves to get its programming in front of those who may mot have sampled it.

As Los Angeles is coming to grips with the unprecedented destruction from this week’s wildfires, Apple TV+ and the Severance producing team have decided to cancel the Jan. 13 red carpet premiere for the upcoming second season of the acclaimed drama series, which was to be held in L.A.

Season 2 of Apple TV's hit psychological thriller Severance is receiving high praise from critics ahead of its January 17 premiere. If you need to catch up or refresh your memory, Amazon has a great deal on the recently released Blu-ray of Severance Season 1. Normally $43, Severance Season 1 is discounted to $25.79.

Apple is bringing “Severance” to the free streaming platform, Roku, “in an apparent bet that the influx of viewers will help drive new subscribers to its Apple TV+ streaming service,” according to “The Hollywood Reporter.