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NBA Celebrates Its Most Watched Christmas In 5 Years

NBA Christmas Day viewership increases 84% vs. last year, averaging 5.25 million viewers per game in the U.S. Official release Check out a wild day of Christmas hoops filled with prime performances and narrow victories. NEW YORK – The NBA delivered its ...

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LeBron James declared Christmas "our day," but the NFL had nearly 20 million more viewers than the NBA throughout the holiday ...

This came as no surprise as the $23.4-billion brand Adidas took a direct jab at the NBA and their current uniform provider, ...

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Is it a Christmas miracle? Despite the ongoing conversation around the NBA's viewership decline, the league delivered its ...

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LeBron James and the NBA are going to have make room for the NFL on Christmas. That shouldn't be a problem. Both leagues were ...

The NBA's five-game Christmas slate wrapped up with a 10-point win for the Suns over the Nuggets. The Suns got 27 points each ...

Sports Illustrated on MSN1d

The NBA Christmas slate was filled with several high-intensity and close-knit battles between some fo the biggest stars ...

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LeBron James and the NBA will have to make room for the NFL on Christmas. That shouldn’t be a problem. Both leagues were ...

However, the more concerning headline from the game was Luka Doncic suffering a calf strain. Doncic is now confirmed to be out for at least a month.

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