“Brand New Day” is based on the Spider-Man comic storyline of the same name. In the comic book story, Parker lands a deal with Mephisto to make the world forget he is Spider-Man and resurrect Aunt May. However, the spell essentially reboots his world and dissolves his marriage with MJ.

The first-look images come a few days after Sony unveiled Holland's new Spidey suit and Mark Ruffalo was announced as part of the film's cast.