During his time as LIV Golf CEO, Greg Norman never missed an opportunity to promote the fledging golf league, often with a bombastic tone that only seemed to fuel the tension the Saudi-backed endeavor created while disrupting the world of men’s professional golf.

LIV Golf's new CEO comes from the broader sports world, and Bob Harig writes that a more conciliatory tone appears to be in place now from all sides of the divi

Scott O’Neil was appointed CEO and commissioner of LIV Golf last Saturday, January 15, 2025 replacing Greg Norman. With proven success in rebuilding sports organizations O’Neil takes charge of LIV Golf during its most important phase,