Meta Platforms Inc. is moving to delete a collection of artificial intelligence profiles it created on Facebook and Instagram in 2023. Axios reported the move today. It comes a few days after an interview given by a Meta executive brought renewed attention to the AI-powered profiles, which led to a social media backlash against the feature.

Since late 2023, around a dozen AI Instagram and Facebook accounts created by their social media parent company Meta quietly existed on the platforms.

Facebook and Instagram parent Meta, whose platforms are already flooded with AI-generated content, recently floated an idea to make the problem even worse: letting users create bot characters in their AI Studio that would then become functional "users" of these sites themselves,