A Pokémon-shaped Flamin’ Hot Cheeto nicknamed “Cheetozard” has sold for $87,840 to an unnamed buyer, the Goldin auction house said on social media. The 3 inch (7 cm) long Cheeto, shaped like the character Charizard from the Japanese anime franchise, is affixed to a customized Pokémon card and enclosed in a box.

A Charizard-shaped Cheeto sold for $88,000. But why? The internet’s obsession with rare snacks, meme culture, and collectibles is reshaping what we consider valuable.

The three-inch-long “Cheetozard,” a Flamin' Hot Cheeto that looks like the Pokémon Charizard, sold for $87,840 at auction at Goldin.