Cheetozard is only three inches long, but it even has a custom Pokémon card! This snack has a cool backstory. Between 2018 and 2022, it was found and kept safe by 1st & Goal Collectibles, a shop in Holly Springs, Georgia. Last year, it became famous on the internet, making it a part of pop culture history.

The classic Pokémon phrase — “gotta catch ‘em all” — was taken to a whole new level on Sunday when a Cheeto shaped like Charizard was sold at auction for $87,840. According to The Associated Press, the Flamin' Hot Cheeto nicknamed “Cheetozard” was sold by the Goldin auction house to an unknown buyer after 60 bids.

A Charizard-shaped Cheeto sold for $88,000. But why? The internet’s obsession with rare snacks, meme culture, and collectibles is reshaping what we consider valuable.