News

Apple Executives Discuss WWDC and Delayed Siri Features in Interviews
Apple's software engineering chief Craig Federighi and marketing chief Greg Joswiak went on a WWDC 2025 media tour this week.
What WWDC tells us about the future of Apple and the iPhone
The lack of a Siri upgrade at WWDC 2025 creates a potential "intelligence gap" with competitors and puts pressure on Apple's ...
Apple's AI ambitions go beyond Siri LLM with Knowledge chatbot and always-on AI copilot
Apple executives are keeping silent about future Apple Intelligence plans, but a new rumor suggests the 2026 release of ...
Zombie AI Siri May Shuffle Onto iPhones Two Years After It Was First Announced
We’re continuing to do the work to make Siri even more personal,” Federighi said. “This work needed more time to meet our ...
Apple software boss: Context-sensitive Siri was not vaporware
Apple had to postpone features of its voice assistant until 2026. In interviews, software boss Federighi now emphasizes that the software actually existed.
Craig Federighi confirms Apple’s first attempt at an AI Siri wasn’t good enough
In March, Apple delayed its upgraded Siri, saying that “it’s going to take us longer than we thought to deliver” the promised ...
Apple Knows AI Isn’t What People Really Want, but It Can’t Say That
Apple execs didn't have a super satisfying answer about what went wrong with AI Siri, but they also don't really need one.